I have to admit, when Carlos asked me to sit down with him to discuss hiring a CMO for your startup my immediate reaction was, ‘Oh boy, there’s so much content out there on this already, will this actually be differentiated/interesting enough and, more importantly, will it actually put a…

There’s a story behind every product feature, we’re just terrible at telling it! In this world, where we are limited on everything and always looking for shortcuts, we seek quick ways to easily express what we want to say; a tweet, a one-liner, a website landing page. We hope it…

It’s funny how the brain works. I couldn’t sleep the other night and randomly had these words going round in my head at 5am. So, I took out my phone and committed words to screen. So, here it is, my 5am ode to 2020. Another year comes and goes and…

In every situation there are winners and losers and no more is that coming to the fore right now than in how brands are faring and reacting to the Covid-19 pandemic. Many companies have been quick off-the-mark to adapt and I’ve been hugely impressed by the nimble and proactive ways…

Part of what I do at Seedcamp is to work with our portfolio companies on everything that goes into branding, communicating and marketing their businesses to the big, bad world. The Marketing Summit is one of my absolute highlights and provides an opportunity to bring our marketing talent together and…

Slush is hands down one of the best tech conferences going. The incredible dedication and energy from the team, made up largely of volunteers, and amazing atmosphere both at the conference itself and across all of the side events almost makes you forget you’ve not seen daylight in three days! …

Leading voices from breakthrough companies including Purple Bricks, GoDaddy, Pipedrive and innocent drinks share their insights At Seedcamp, we’re focused on supporting our companies and their growth across all touchpoints. It was a really fun and insightful experience leading our first Marketing Summit and bringing together marketing and brand leads…

I had a lot of fun talking through some of my experiences building startup, and more established, brands on the Seedcamp podcast. In the startup world, especially, the focus on short-term growth often means that investment in longer-term elements, ie brand, fall by the wayside. Whether a startup or trillion…

I’m a consumer. You’re a consumer. Like it or not, we all are. We spend our days blasted by marketing messages and inundated with information; bashed around the head with products and services vying for our attention, which should all be the results of a company’s brand building strategy. And…