WTF is a brand?
Spoiler alert, it’s everything! So much of the time I’m asked ‘how do we build our brand’ but the truth is, a brand, like a person, is constantly evolving and never says static. So how do we nurture our brand, with intention, from those early foundational days through to maturity? Check out my talk at Slush 2022 where I chart the lifecycle of a brand and how you can get going with building yours.