Open in app

Sign In

Write

Sign In

Natasha Lytton
Natasha Lytton

315 Followers

Home

About

Dec 1, 2022

WTF is a brand?

Spoiler alert, it’s everything! So much of the time I’m asked ‘how do we build our brand’ but the truth is, a brand, like a person, is constantly evolving and never says static. So how do we nurture our brand, with intention, from those early foundational days through to maturity? Check out my talk at Slush 2022 where I chart the lifecycle of a brand and how you can get going with building yours.

Branding

1 min read

WTF is a brand?
WTF is a brand?
Branding

1 min read


May 30, 2022

The Future of Women’s Health…

(…in 5 mins) Last week saw the launch of Google for Startups ‘Decade of UK tech report’. It’s crazy to look back at how far the tech ecosystem has come over the last 10 years, my own journey into tech over that time and the role Seedcamp has played throughout, backing some of…

Health

6 min read

The Future of Women’s Health…
The Future of Women’s Health…
Health

6 min read


Jan 19, 2022

When to hire a CMO for your startup?

I have to admit, when Carlos asked me to sit down with him to discuss hiring a CMO for your startup my immediate reaction was, ‘Oh boy, there’s so much content out there on this already, will this actually be differentiated/interesting enough and, more importantly, will it actually put a…

Hiring

4 min read

When to hire a CMO for your startup
When to hire a CMO for your startup
Hiring

4 min read


Sep 29, 2021

The Power of Storytelling

There’s a story behind every product feature, we’re just terrible at telling it! In this world, where we are limited on everything and always looking for shortcuts, we seek quick ways to easily express what we want to say; a tweet, a one-liner, a website landing page. We hope it…

Startup

5 min read

The Power of Storytelling
The Power of Storytelling
Startup

5 min read


Dec 23, 2020

An ode to 2020

It’s funny how the brain works. I couldn’t sleep the other night and randomly had these words going round in my head at 5am. So, I took out my phone and committed words to screen. So, here it is, my 5am ode to 2020. Another year comes and goes and…

2020

1 min read

An ode to 2020
An ode to 2020
2020

1 min read


Mar 23, 2020

The Do’s and Don’ts of Marketing in a Global Crisis

In every situation there are winners and losers and no more is that coming to the fore right now than in how brands are faring and reacting to the Covid-19 pandemic. Many companies have been quick off-the-mark to adapt and I’ve been hugely impressed by the nimble and proactive ways…

Marketing

3 min read

The Do’s and Don’ts of Marketing in a Global Crisis
The Do’s and Don’ts of Marketing in a Global Crisis
Marketing

3 min read


Oct 21, 2019

7 things startup marketers today need to know

Part of what I do at Seedcamp is to work with our portfolio companies on everything that goes into branding, communicating and marketing their businesses to the big, bad world. The Marketing Summit is one of my absolute highlights and provides an opportunity to bring our marketing talent together and…

Startup

7 min read

7 things startup marketers today need to know
7 things startup marketers today need to know
Startup

7 min read


Dec 10, 2018

How to build a brand from scratch — Slush Panel

Slush is hands down one of the best tech conferences going. The incredible dedication and energy from the team, made up largely of volunteers, and amazing atmosphere both at the conference itself and across all of the side events almost makes you forget you’ve not seen daylight in three days! …

Marketing

1 min read

How to build a brand from scratch — Slush Panel
How to build a brand from scratch — Slush Panel
Marketing

1 min read


Oct 24, 2018

Top 10 takeaways from the experts at our inaugural Marketing Summit

Leading voices from breakthrough companies including Purple Bricks, GoDaddy, Pipedrive and innocent drinks share their insights At Seedcamp, we’re focused on supporting our companies and their growth across all touchpoints. It was a really fun and insightful experience leading our first Marketing Summit and bringing together marketing and brand leads…

Marketing

8 min read

Top 10 takeaways from the experts at our inaugural Marketing Summit
Top 10 takeaways from the experts at our inaugural Marketing Summit
Marketing

8 min read


Oct 11, 2018

How to brand your startup

I had a lot of fun talking through some of my experiences building startup, and more established, brands on the Seedcamp podcast. In the startup world, especially, the focus on short-term growth often means that investment in longer-term elements, ie brand, fall by the wayside. Whether a startup or trillion dollar business, you should never stop investing in your brand. As promised in the podcast, I’m also sharing a really simple deck with steps to help you think about how you frame your own brands and how to tell great stories along with examples of brands who nail purpose and some who miss the mark.

Branding

1 min read

How to brand your startup
How to brand your startup
Branding

1 min read

Natasha Lytton

Natasha Lytton

315 Followers

Wear many hats @seedcamp.

Following
  • Hunter Walk

    Hunter Walk

  • EQT Ventures

    EQT Ventures

  • Pietro Bezza

    Pietro Bezza

  • Rory Stirling

    Rory Stirling

  • Tom Lansdowne

    Tom Lansdowne

See all (77)

Help

Status

Writers

Blog

Careers

Privacy

Terms

About

Text to speech